Sosialisasi dan Pelatihan Pembuatan Design Logo Bagi Pelaku UMKM Desa Pambotanjara di Kecamatan Kota Waingapu
Keywords:
Pambotanjara, Training, SMEs, Brand, LogoAbstract
MSMEs in Pambotanjara are the backbone of income in the village apart from crops and livestock. But on the other hand, the challenges that are not easy for MSMEs to face, especially Pambotanjara Village. Many problems and obstacles for MSMEs in developing their role in competing and differentiating the products they sell. Therefore it is necessary to carry out community service activities (PKM) to overcome them. PKM activities have been carried out for MSME actors who are members of the Joint Business Group (KUBE) in Pambotanjara Village. This logo making training uses the linear strategy method because the sequence at the design stage is simple and the components are relatively well understood. There are five steps that must be carried out to be able to develop a brand identity by creating a logo, the stages of this method include (1) Recognizing the characteristics of your own product or business profile (2) Gathering information (3) Designing (4) Making a Logo (5) ) Implementation. The method of activity for the UMKM logo making facility is (1) providing material regarding the logo (2) conducting a product survey (3) determining various aspects of making a logo (4) the process of making a logo which is carried out by discussing with the business owner to produce a product logo with the product name, ( 5) manufacture of supporting media.
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